Massage Therapists · Austin TX
Booking software for massage therapists in Austin
In the Austin metro, 355 employer establishments sat in NAICS 812199, other personal care services, in County Business Patterns 2023. That is the class where massage spas and wellness centers are counted, and 63 percent of those businesses employed fewer than five people, and therapists working alone with no payroll are not in these counts.
BookAndGo handles the booking side of an Austin massage business, solo or studio: one calendar, an online booking page, health history intake before the first session, and a waitlist for late cancellations.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Austin massage therapists
Austin grew 11.7 percent from the 2020 base to the 2024 Census estimate, and its personal care count is high to match: 355 employer businesses, 14.2 per 100,000 residents, 24th of 387 metro areas. Travis County holds 226 of them, Williamson County 92 and Hays County 31. The health practitioner class, where massage therapists' offices are filed, had 335, and 259 of those were under five staff. Williamson County alone grew 19.4 percent over the same period, and new residents have not picked a therapist yet, and they find one by searching and booking from a phone, so whoever shows open times first gets the appointment.
Travis County runs 16.8 personal care businesses per 100,000 residents and Williamson County 13.1. Williamson grew 19.4 percent from the 2020 base to 2024 and Travis 5.7, so the suburban north is where client numbers are climbing fastest. Metro-wide it is one employer business for every 7,000 or so residents, a dense market where online availability decides a lot of bookings. A therapist with a South Congress room and Round Rock visits can list both with their own times.
Within Texas, Travis County ranks 2nd of 123 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 16.8; Collin County is at 17.1 and Hood County is at 14.8.
Measured as employer personal care businesses per 100,000 residents, Austin sits between Crestview, FL at 14.7 and North Port, FL at 14.2, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Austin has 13.4 per 100,000, next to Wilmington, NC at 13.5 and Savannah, GA at 13.4.
The figures cover all five counties or equivalents in the Austin-Round Rock-San Marcos, TX metro, among them Bastrop County, Caldwell County and Hays County. By county, the health practitioner class counted 235 in Travis County, 76 in Williamson County and 16 in Hays County. Of those 335, 259 were under five staff.
Travis County led with 226, ahead of Williamson County at 92 and Hays County at 31. That puts 64 percent of the metro total in Travis County. By headcount, 225 had fewer than five employees, 60 had five to nine, 42 had ten to nineteen, 24 had twenty to forty-nine and 4 had fifty to ninety-nine. Elsewhere in Texas: San Antonio 200, Dallas-Fort Worth 887, Houston 663.
When a late cancellation opens a slot, BookAndGo offers it to matching people on your waitlist, so a freed ninety-minute session has a real chance of being filled. Set a recall interval and BookAndGo emails the client a rebooking link once that much time has passed since their last visit.
Frequently asked
Is there a Census count of massage therapists in Austin?
Not on its own. The nearest County Business Patterns 2023 figures for the Austin-Round Rock-San Marcos, TX metro are 355 employer businesses in NAICS 812199, a personal care class that holds massage wellness spas alongside day spas and tanning salons, and 335 in NAICS 621399, the health practitioner class that holds massage therapists' offices.
How do recalls work?
Set a recall interval and BookAndGo emails the client a rebooking link once that long has passed since their last visit, which suits the regular whose shoulder flares up every few months.
Take bookings in Austin from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.