Comparing Fresha with BookAndGo for US service businesses
“Fresha is salon and spa software with a beauty and wellness marketplace, upfront payments and its own payment terminal. BookAndGo is a booking page and calendar for businesses that would rather be booked directly than through a marketplace.”
A side-by-side look at what you get with each platform.
Fresha's facts are from its own website: Fresha for business (read 2 November 2026), Fresha features (read 2 November 2026), Fresha scheduling (read 2 November 2026), Fresha marketplace (read 2 November 2026).
Fresha describes booking software for salons and spas that brings booking, payments, teams, clients and reminders into one platform, for independents, single locations and multi-location businesses. Its scheduling pages describe blocked time for breaks, training and vacation, extra time on services, resources assigned to services and appointments, a waitlist that fills last-minute gaps, group appointments with multiple guests, and forms clients complete before their appointment date. It runs a beauty and wellness marketplace where your profile shows your services, pricing and availability and clients can tip through the Fresha app, and it reduces no-shows with full upfront payments or deposits at booking, with payments online or in-store through its Fresha terminal. Read on fresha.com (for-business, features, scheduling and marketplace pages), checked 2 November 2026. Fresha's site is the same international English page from a US address.
Your booking page is yours to put on your website and social profiles, with a Book Now button that opens your booking flow without clients leaving your site.
Email reminders on the schedule you set, a waitlist that can fill a canceled slot with the next matching client, and an automatic block on anyone who misses three appointments.
Review requests after each visit, rebooking nudges for overdue regulars and email campaigns to your client list, without a separate marketing tool.
A spa running a sound bath or a studio running a small class can set a cap, let each guest book their own place and watch the roster fill on the appointment.
Fresha is for salons, barbers, spas and other selfcare businesses that want new clients from a large marketplace, payments and deposits handled at booking, and a terminal at the front desk.
Export your clients and import the spreadsheet, recreate your services with their buffers, and share your own booking link. Clients who found you on Fresha's marketplace will need that link, and deposits and in-store payments will need another home.
If you want new clients from a marketplace, payment or a deposit when clients book, and a terminal at the front desk, Fresha is built for that and BookAndGo is not.
Simple, transparent pricing
Flat monthly plans. See the plans page for current prices.
This page compares what each product does. For prices, see each company's own pricing page.
Everything you need to run your service business, in one platform.