Comparing Vagaro with BookAndGo for US service businesses
“Vagaro is an all-in-one platform for beauty, wellness and fitness, with its own payments hardware, a branded app, a website builder and a client marketplace. BookAndGo is a booking page and calendar for businesses that want appointments handled well and nothing they will not use.”
A side-by-side look at what you get with each platform.
Vagaro's facts are from its own website: Vagaro Pro home (read 2 November 2026), Vagaro online booking (read 2 November 2026), Vagaro calendar (read 2 November 2026), Vagaro forms (read 2 November 2026), Vagaro MySite (read 2 November 2026).
Vagaro says it is built for every business, from independent providers to multi-location businesses, and lists industries across beauty, wellness and fitness, from salons, barbers and med spas to massage, chiropractic, yoga, pilates and personal training. Its online booking page describes clients booking appointments or classes at any time, bookings through Google, Apple Maps, Instagram, Alexa and Facebook, and a custom branded app its team builds from your logo and colors. Its calendar page describes processing gaps, optional double bookings, blocked personal time, recurring appointments and automated updates when appointments are booked, changed or canceled. Its forms page describes an AI form builder that turns uploaded PDFs, Word files or images into forms, forms completed during booking, and EMR with HIPAA-compliant SOAP notes. It also sells its own PayPro point of sale and card readers, builds websites with MySite, and its AI assistant promotes businesses on the Vagaro marketplace. Read on vagaro.com (Pro home, online booking, calendar, forms and website builder pages), checked 2 November 2026.
If your front desk is a phone and a calendar rather than a register, BookAndGo gives you a booking page, a calendar with each provider's own hours, and a chain of email reminders you time yourself, without a point of sale to set up.
Clients on the waitlist say which service, dates and time of day they want. When a matching slot opens, BookAndGo books the first match straight in, or emails each match a link to claim it, whichever you choose.
Review requests go out after each completed visit, clients who have gone quiet get a rebooking nudge based on how often they usually come, and email campaigns reach your whole list or just the clients active in the last six months.
Vagaro writes for solopreneurs and growing teams in beauty, wellness and fitness who want booking, checkout hardware, a website, a branded app and marketplace exposure from one company. That breadth is the point of it.
Export your clients as a spreadsheet and import them so regulars are on file before your page goes live. Set up repeat clients as a weekly or monthly series in one go. Plan how you will take payment, because BookAndGo does not process it, and replace any forms you rely on with BookAndGo intake questions.
If you want to take card payments at checkout, keep clinical SOAP notes, have your own app on clients' phones and be promoted on a consumer marketplace, Vagaro is built to do all of that and BookAndGo is not.
Simple, transparent pricing
Flat monthly plans. See the plans page for current prices.
This page compares what each product does. For prices, see each company's own pricing page.
Everything you need to run your service business, in one platform.