Massage Therapists · Birmingham AL

Booking software for massage therapists in Birmingham

County Business Patterns 2023 counted 75 businesses with paid staff in other personal care services across the Birmingham metro, the Census category that holds massage wellness spas and centers. 46 of them had fewer than five employees, and therapists working alone with no payroll are not in these counts.

BookAndGo gives Birmingham massage therapists a booking page clients can use at any hour, a calendar that keeps your breaks between sessions, and email confirmations and reminders on every appointment.

Online booking around the clock

Clients book from your page any time, and the slot comes off your calendar the moment they do.

Email confirmations and reminders

Every booking is confirmed and reminded by email, so fewer clients forget.

Invoices from the booking

Raise an invoice from the appointment, with the sales tax rate you set.

Built for Birmingham massage therapists

Birmingham sits low on this measure. Its 75 employer businesses in the personal care class come to 6.3 per 100,000 residents, 278th of 387 metro areas and below the national metro median of 8.2. The health practitioner class that holds massage therapists' offices is close behind at 68. Jefferson County carries two thirds of the personal care total with 50, and Shelby County adds 18, so the suburbs south of the city are a real second market. A thin employer count usually means more therapists working alone or renting a room, and for them an online booking page does the job a receptionist would.

Inside the metro the rate barely moves between the two main counties: Jefferson County works out to 7.5 per 100,000 and Shelby County to 7.7. The difference is direction. Shelby grew 5.8 percent from the 2020 base to 2024 while Jefferson shrank 1.4 percent, so the newer clients are south of Birmingham. Across the metro there is one employer business in this class for roughly every 15,800 residents.

Within Alabama, Jefferson County ranks 6th of 45 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 7.5; Shelby County is at 7.7 and Houston County is at 7.4.

Measured as employer personal care businesses per 100,000 residents, Birmingham sits between College Station, TX at 6.3 and Jackson, MI at 6.3, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Birmingham has 5.7 per 100,000, next to Grand Forks, ND at 5.8 and Morgantown, WV at 5.6.

The figures cover all seven counties or equivalents in the Birmingham, AL metro, among them Bibb County, Blount County and Chilton County. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 68 establishments in the Birmingham metro. By county, the health practitioner class counted 41 in Jefferson County, 15 in Shelby County and 9 in Walker County. Of those 68, 53 were under five staff.

By county, Jefferson County had 50, Shelby County 18 and Walker County 5. That puts 67 percent of the metro total in Jefferson County. By size, 46 had fewer than five employees, 15 had five to nine, 11 had ten to nineteen and the other 3 had twenty or more.

Set exact start times, such as 9:00, 10:30 and 12:00, and BookAndGo never squeezes a client into the gap between them, so the time you keep for notes and resetting the room stays yours. New clients fill in a health history form on their phone before they arrive, and you can mark it as required so nobody reaches the table without one.

Frequently asked

How many massage businesses are there in Birmingham?

No Census figure counts massage alone. County Business Patterns 2023 recorded 75 employer businesses in other personal care services (NAICS 812199, which includes massage wellness spas and centers) and 68 in offices of all other miscellaneous health practitioners (NAICS 621399, which includes massage therapists' offices) in the Birmingham, AL metro.

Can I make the intake form required?

Yes. Intake forms can be marked required, and with intake reminders switched on BookAndGo follows up with the client until the form is complete.

Take bookings in Birmingham from today

Your bookings and client records are stored in the United States.

Prices are in US dollars, plus any applicable sales tax.