Massage Therapists · Boise ID
Booking software for massage therapists in Boise
The Census Bureau's County Business Patterns 2023 lists 103 other personal care services businesses with employees in the Boise metro, the group that includes massage wellness centers along with day spas and similar services. 66 were in the under-five-staff bracket, and therapists working alone with no payroll are not in these counts.
BookAndGo handles the booking side of a Boise massage business, solo or studio: one calendar, an online booking page, health history intake before the first session, and a waitlist for late cancellations.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Boise massage therapists
The Boise metro grew 10.6 percent between the 2020 Census base and the 2024 estimate, and its personal care count reflects a busy market: 103 employer businesses, 12.4 per 100,000 residents, 50th of 387 metros. The health practitioner class, where massage therapists' offices are filed, is larger still at 136, or 16.4 per 100,000. Ada County holds 82 of the 103 and Canyon County 19. Newcomers have no regular therapist yet, and they find one by searching and booking online, so a clear booking page with your real hours is how a Boise practice picks them up.
Ada County has 15.6 personal care businesses per 100,000 residents and Canyon County 7.3, but Canyon is growing faster, up 15.5 percent from the 2020 base against Ada's 8.2. That gap matters for a therapist deciding where to open a room: Nampa and Caldwell have the population growth and half the competition per resident. Say you keep a treatment room in the North End and drive out to Meridian and Eagle twice a week. Both appear on one booking page with their own hours, so Ada County suburbanites book the visit days and downtown regulars book the room.
Within Idaho, Ada County ranks 3rd of 19 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 15.6; Blaine County is at 15.9 and Twin Falls County is at 14.7.
Measured as employer personal care businesses per 100,000 residents, Boise sits between Fargo, ND at 12.5 and Flagstaff, AZ at 12.4, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Boise has 16.4 per 100,000, next to Deltona, FL at 16.4 and Corvallis, OR at 16.2.
The figures cover all five counties or equivalents in the Boise City, ID metro, among them Ada County, Boise County and Canyon County. Within the health practitioner class, Ada County had 120 and Canyon County 15. Of those 136, 105 were under five staff.
Ada County had 82 and Canyon County had 19, so 80 percent of the metro total is in Ada County. By size, 66 had fewer than five employees, 17 had five to nine, 15 had ten to nineteen and 5 had twenty to forty-nine.
When a late cancellation opens a slot, BookAndGo offers it to matching people on your waitlist, so a freed ninety-minute session has a real chance of being filled. Confirmations and email reminders stay neutral and professional, with no emoji and no marketing tone, which suits a wellness practice.
Frequently asked
How many massage businesses are there in Boise?
No Census figure counts massage alone. County Business Patterns 2023 recorded 103 employer businesses in other personal care services (NAICS 812199, which includes massage wellness spas and centers) and 136 in offices of all other miscellaneous health practitioners (NAICS 621399, which includes massage therapists' offices) in the Boise City, ID metro.
Can I make the intake form required?
Yes. Intake forms can be marked required, and with intake reminders switched on BookAndGo follows up with the client until the form is complete.
Take bookings in Boise from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.