Massage Therapists · Charlotte NC
Booking software for massage therapists in Charlotte
For 2023, County Business Patterns records 312 establishments with payroll in NAICS 812199 across the Charlotte metro. Massage wellness spas and centers are filed in that class, and 192 of the 312 were small enough to sit in the under-five-employees size class.
BookAndGo handles the booking side of a Charlotte massage business, solo or studio: one calendar, an online booking page, health history intake before the first session, and a waitlist for late cancellations.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Charlotte massage therapists
Charlotte counted 312 employer businesses in personal care, 11.1 per 100,000 residents and 78th of 387 metros, and the metro grew 8.4 percent from the 2020 base to the 2024 estimate. Mecklenburg County had 191, Iredell County 26 and Cabarrus County 25. The health practitioner class had 262. A metro adding people at that pace keeps sending new clients into search results, and the practice that shows open times and takes the booking on the spot gets them.
Mecklenburg County runs 16.2 personal care businesses per 100,000 residents and Iredell County 13.0, and both are growing fast, 8.1 and 10.5 percent from the 2020 base to 2024. Metro-wide it is about one employer business for every 9,000 residents, and the pace of growth means the client list can grow without taking anyone from a competitor. A therapist with a South End room and Huntersville visits can list both with their own times. Ballantyne, Matthews and Mooresville clients each get the days you are near them, and the calendar stops treating a forty-minute drive as open time.
Within North Carolina, Mecklenburg County ranks 4th of 80 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 16.2; Buncombe County is at 18.4 and Wake County is at 15.3.
Measured as employer personal care businesses per 100,000 residents, Charlotte sits between Madison, WI at 11.2 and Norwich, CT at 11.0, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Charlotte has 9.3 per 100,000, next to Sacramento, CA at 9.3 and Dallas, TX at 9.2.
The figures cover all eleven counties or equivalents in the Charlotte-Concord-Gastonia, NC-SC metro, among them Anson County, Cabarrus County and Gaston County. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 262 establishments in the Charlotte metro. By county, the health practitioner class counted 151 in Mecklenburg County, 23 in Iredell County and 22 in York County, SC. Of those 262, 210 were under five staff.
The largest county counts were Mecklenburg County (191), Iredell County (26) and Cabarrus County (25). That puts 61 percent of the metro total in Mecklenburg County. Sorted by staff numbers, 192 had fewer than five employees, 60 had five to nine, 34 had ten to nineteen, 25 had twenty to forty-nine and the other 1 had fifty or more. Elsewhere in North Carolina: Raleigh 196.
When a late cancellation opens a slot, BookAndGo offers it to matching people on your waitlist, so a freed ninety-minute session has a real chance of being filled. Room-based and mobile massage can sit on the same booking page and calendar, each with its own duration, and clients choose the one that suits them.
Frequently asked
Are most massage and spa businesses in Charlotte small?
In NAICS 812199, the personal care class that includes massage wellness spas, 192 of the 312 employer businesses in the Charlotte-Concord-Gastonia, NC-SC metro had fewer than five employees in County Business Patterns 2023, or 62 percent, and therapists working alone with no payroll are not in that count.
Can I offer clinic and mobile massage on one page?
Yes. Offer room-based and mobile services from the same booking page and calendar, set different durations for each, and let clients choose.
Take bookings in Charlotte from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.