Massage Therapists · Des Moines IA
Booking software for massage therapists in Des Moines
In the Des Moines metro, 81 employer establishments sat in NAICS 812199, other personal care services, in County Business Patterns 2023. That is the class where massage spas and wellness centers are counted, and 56 percent of those businesses employed fewer than five people, and therapists working alone with no payroll are not in these counts.
BookAndGo gives Des Moines massage therapists a booking page clients can use at any hour, a calendar that keeps your breaks between sessions, and email confirmations and reminders on every appointment.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Des Moines massage therapists
Des Moines counted 81 employer businesses in personal care, 10.9 per 100,000 residents and 82nd of 387 metros, and the metro grew 6.3 percent from the 2020 base to the 2024 estimate. Polk County had 66 and Dallas County 10, and Dallas County's own estimate grew 15.6 percent over the same period, against 4.8 percent for Polk County. Just 56 percent were under five staff. The health practitioner class, which includes massage therapists' offices, had 74. A market adding residents this quickly rewards whoever is easiest to book.
Polk County runs 13.0 personal care businesses per 100,000 residents and Dallas County 9.0. Dallas County is the growth story, up 15.6 percent since the 2020 base, so a therapist in Waukee or West Des Moines is near both the clients and the room to grow. Metro-wide it is about one employer business for every 9,100 residents. Picture a therapist renting a room in the East Village and seeing Waukee clients at home on Fridays: both go on the booking page with their own hours, and Dallas County families book the Friday visits without a call.
Within Iowa, Polk County ranks 3rd of 32 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 13.0; Des Moines County is at 13.0 and Dubuque County is at 12.1.
Measured as employer personal care businesses per 100,000 residents, Des Moines sits between Virginia Beach, VA at 11.0 and San Jose, CA at 10.9, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Des Moines has 10.0 per 100,000, next to Richmond, VA at 10.0 and Salisbury, MD at 10.0.
The figures cover all six counties or equivalents in the Des Moines-West Des Moines, IA metro, among them Dallas County, Guthrie County and Jasper County. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 74 establishments in the Des Moines metro. By county, the health practitioner class counted 59 in Polk County, 10 in Dallas County and 4 in Warren County. Of those 74, 50 were under five staff.
Polk County led with 66, ahead of Dallas County at 10 and Warren County at 3. That puts 81 percent of the metro total in Polk County. By headcount, 45 had fewer than five employees, 12 had five to nine, 16 had ten to nineteen and 8 had twenty to forty-nine.
Set exact start times, such as 9:00, 10:30 and 12:00, and BookAndGo never squeezes a client into the gap between them, so the time you keep for notes and resetting the room stays yours. When a late cancellation opens a slot, BookAndGo offers it to matching people on your waitlist, so a freed ninety-minute session has a real chance of being filled.
Frequently asked
Is there a Census count of massage therapists in Des Moines?
Not on its own. The nearest County Business Patterns 2023 figures for the Des Moines-West Des Moines, IA metro are 81 employer businesses in NAICS 812199, a personal care class that holds massage wellness spas alongside day spas and tanning salons, and 74 in NAICS 621399, the health practitioner class that holds massage therapists' offices.
How do recalls work?
Set a recall interval and BookAndGo emails the client a rebooking link once that long has passed since their last visit, which suits the regular whose shoulder flares up every few months.
Take bookings in Des Moines from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.