Massage Therapists · Indianapolis IN
Booking software for massage therapists in Indianapolis
For 2023, County Business Patterns records 198 establishments with payroll in NAICS 812199 across the Indianapolis metro. Massage wellness spas and centers are filed in that class, and 106 of the 198 were small enough to sit in the under-five-employees size class.
Whether you rent a room or travel to clients around Indianapolis, BookAndGo keeps the bookings in one calendar, sends email confirmations and reminders, and collects the intake form before the first visit.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Indianapolis massage therapists
Indianapolis counted 198 employer businesses in personal care, 9.2 per 100,000 residents and 147th of 387 metros, close to the middle. Only 54 percent were under five staff, below the national metro median of 65 percent, which points to more multi-room spas and studios. Marion County had 85, Hamilton County 54 and Hendricks County 21, so the northern suburbs carry a big share. The health practitioner class had 162. For a studio with several therapists, the calendar is the hard part: who is in which room, and which services each therapist offers.
Hamilton County stands out: 14.5 personal care businesses per 100,000 residents against Marion County's 8.7, and Hamilton grew 9.3 percent from the 2020 base while Marion grew 0.5. Across the metro there is one such business for about every 10,800 residents, but in Carmel and Fishers the competition is much tighter.
Within Indiana, Marion County ranks 19th of 73 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 8.7; Clark County is at 8.8 and Lake County is at 8.4.
Measured as employer personal care businesses per 100,000 residents, Indianapolis sits between Valdosta, GA at 9.3 and Kansas City, MO at 9.2, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Indianapolis has 7.5 per 100,000, next to Akron, OH at 7.6 and Sherman, TX at 7.5.
The figures cover all eleven counties or equivalents in the Indianapolis-Carmel-Greenwood, IN metro, among them Boone County, Brown County and Hamilton County. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 162 establishments in the Indianapolis metro. By county, the health practitioner class counted 67 in Marion County, 52 in Hamilton County and 14 in Hendricks County. Of those 162, 128 were under five staff.
The largest county counts were Marion County (85), Hamilton County (54) and Hendricks County (21). That puts 43 percent of the metro total in Marion County. Sorted by staff numbers, 106 had fewer than five employees, 32 had five to nine, 34 had ten to nineteen, 24 had twenty to forty-nine and the other 2 had fifty or more.
Room-based and mobile massage can sit on the same booking page and calendar, each with its own duration, and clients choose the one that suits them. Treatment plans can run on recurring weekly or every-other-week sessions, each one booked and reminded without the client rebooking.
Frequently asked
Are most massage and spa businesses in Indianapolis small?
In NAICS 812199, the personal care class that includes massage wellness spas, 106 of the 198 employer businesses in the Indianapolis-Carmel-Greenwood, IN metro had fewer than five employees in County Business Patterns 2023, or 54 percent, and therapists working alone with no payroll are not in that count.
What happens when someone cancels late?
BookAndGo offers the opened slot to matching clients on your waitlist, and you choose whether it books the first match straight in or offers them the time.
Take bookings in Indianapolis from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.