Massage Therapists · Louisville KY
Booking software for massage therapists in Louisville
County Business Patterns 2023 counted 117 businesses with paid staff in other personal care services across the Louisville metro, the Census category that holds massage wellness spas and centers. 57 of them had fewer than five employees.
BookAndGo handles the booking side of a Louisville massage business, solo or studio: one calendar, an online booking page, health history intake before the first session, and a waitlist for late cancellations.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Louisville massage therapists
The Louisville metro crosses the Ohio River, and its personal care count does too: Jefferson County had 81 of the 117 employer businesses, with Clark County, Indiana, at 11 and Bullitt County at 8. That is 8.5 per 100,000 residents, 181st of 387 metros. Under half, 49 percent, were under five staff, well under the national metro median of 65 percent, which points to more mid-sized spas and studios. The health practitioner class, home to massage therapists' offices, is bigger at 159. Teams of therapists need per-person hours and services, and that is how BookAndGo sets up a studio.
Jefferson County runs 10.3 personal care businesses per 100,000 residents, Clark County, Indiana, 8.8. Clark grew 5.3 percent from the 2020 base, faster than Jefferson's 1.4. Across the metro it is about one employer business for every 11,800 residents, so a therapist with a strong booking page stands out more than in a denser market. A therapist with a Highlands room and Thursday visits in Jeffersonville or New Albany can serve both states from one calendar without double-booking a drive across the bridge.
Within Kentucky, Jefferson County ranks 9th of 58 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 10.3; Nelson County is at 10.4 and Hardin County is at 9.8.
Measured as employer personal care businesses per 100,000 residents, Louisville sits between San Luis Obispo, CA at 8.5 and Santa Rosa, CA at 8.5, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Louisville has 11.5 per 100,000, next to Fort Wayne, IN at 11.6 and Oxnard, CA at 11.5.
The figures cover all twelve counties or equivalents in the Louisville/Jefferson County, KY-IN metro, among them Clark County, IN, Floyd County, IN and Harrison County, IN. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 159 establishments in the Louisville metro. By county, the health practitioner class counted 102 in Jefferson County, 14 in Floyd County, IN and 11 in Clark County, IN. Of those 159, 125 were under five staff.
The largest county counts were Jefferson County (81), Clark County, IN (11) and Bullitt County (8). That puts 69 percent of the metro total in Jefferson County. Sorted by staff numbers, 57 had fewer than five employees, 35 had five to nine, 19 had ten to nineteen, 4 had twenty to forty-nine and the other 2 had fifty or more.
Treatment plans can run on recurring weekly or every-other-week sessions, each one booked and reminded without the client rebooking. Set exact start times, such as 9:00, 10:30 and 12:00, and BookAndGo never squeezes a client into the gap between them, so the time you keep for notes and resetting the room stays yours.
Frequently asked
Are most massage and spa businesses in Louisville small?
In NAICS 812199, the personal care class that includes massage wellness spas, 57 of the 117 employer businesses in the Louisville/Jefferson County, KY-IN metro had fewer than five employees in County Business Patterns 2023, or 49 percent, and therapists working alone with no payroll are not in that count.
Can I offer clinic and mobile massage on one page?
Yes. Offer room-based and mobile services from the same booking page and calendar, set different durations for each, and let clients choose.
Take bookings in Louisville from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.