Massage Therapists · Nashville TN
Booking software for massage therapists in Nashville
County Business Patterns 2023 counted 238 businesses with paid staff in other personal care services across the Nashville metro, the Census category that holds massage wellness spas and centers. 132 of them had fewer than five employees, and therapists working alone with no payroll are not in these counts.
BookAndGo handles the booking side of a Nashville massage business, solo or studio: one calendar, an online booking page, health history intake before the first session, and a waitlist for late cancellations.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Nashville massage therapists
Nashville counted 238 employer businesses in personal care, 11.3 per 100,000 residents and 74th of 387 metros, and the metro grew 6.8 percent from the 2020 base to the 2024 estimate. Davidson County had 97, Williamson County 58 and Rutherford County 31, so the suburbs south of the city hold nearly as many as Nashville itself. The health practitioner class had 224. A therapist working Franklin and the city benefits from one booking page and fixed start times that protect travel.
Williamson County runs 21.9 personal care businesses per 100,000 residents, well above Davidson County's 13.5, and Williamson grew 8.6 percent from the 2020 base against Davidson's 1.9. Metro-wide it is about one employer business for every 8,900 residents, but Franklin and Brentwood are much more competitive than that average. A Nashville therapist serving East Nashville, Green Hills and Franklin can protect drive time with fixed start times, and list each room separately. Required intake forms mean a new Williamson County client arrives with a health history already done.
Within Tennessee, Davidson County ranks 2nd of 67 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 13.5; Williamson County is at 21.9 and Sevier County is at 12.0.
Measured as employer personal care businesses per 100,000 residents, Nashville sits between Charleston, SC at 11.3 and Cape Coral, FL at 11.3, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Nashville has 10.6 per 100,000, next to Longview, WA at 10.6 and Knoxville, TN at 10.6.
The figures cover all fourteen counties or equivalents in the Nashville-Davidson--Murfreesboro--Franklin, TN metro, among them Cannon County, Cheatham County and Davidson County. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 224 establishments in the Nashville metro. By county, the health practitioner class counted 96 in Davidson County, 41 in Williamson County and 29 in Rutherford County. Of those 224, 139 were under five staff.
By county, Davidson County had 97, Williamson County 58 and Rutherford County 31. That puts 41 percent of the metro total in Davidson County. By size, 132 had fewer than five employees, 41 had five to nine, 29 had ten to nineteen, 35 had twenty to forty-nine and the other 1 had fifty or more.
When a late cancellation opens a slot, BookAndGo offers it to matching people on your waitlist, so a freed ninety-minute session has a real chance of being filled. Treatment plans can run on recurring weekly or every-other-week sessions, each one booked and reminded without the client rebooking.
Frequently asked
How many massage businesses are there in Nashville?
No Census figure counts massage alone. County Business Patterns 2023 recorded 238 employer businesses in other personal care services (NAICS 812199, which includes massage wellness spas and centers) and 224 in offices of all other miscellaneous health practitioners (NAICS 621399, which includes massage therapists' offices) in the Nashville-Davidson--Murfreesboro--Franklin, TN metro.
Can I make the intake form required?
Yes. Intake forms can be marked required, and with intake reminders switched on BookAndGo follows up with the client until the form is complete.
Take bookings in Nashville from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.