Massage Therapists · Portland ME
Booking software for massage therapists in Portland, Maine
For 2023, County Business Patterns records 69 establishments with payroll in NAICS 812199 across the Portland-South Portland metro. Massage wellness spas and centers are filed in that class, and 50 of the 69 were small enough to sit in the under-five-employees size class, and therapists working alone with no payroll are not in these counts.
BookAndGo gives Portland massage therapists a booking page clients can use at any hour, a calendar that keeps your breaks between sessions, and email confirmations and reminders on every appointment.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Portland massage therapists
The Portland-South Portland metro had 69 employer businesses in personal care, 12.1 per 100,000 residents and 59th of 387 metros, and 50 of them were under five staff. The health practitioner class that includes massage therapists' offices is notably larger at 105, or 18.5 per 100,000, about twice the national metro median of 9.2. Cumberland County had 46 personal care businesses, York County 19 and Sagadahoc County 4. A market with this many practitioner offices is one where clients are used to intake forms and set appointment lengths.
Cumberland County has 14.8 personal care businesses per 100,000 residents and York County 8.7, with both growing at about the same pace, 3.5 and 3.9 percent since the 2020 base. One employer business for every 8,200 or so residents is a fairly dense market, which makes how easily a client can book part of how a practice gets chosen. A therapist with an Old Port room and a Scarborough or Saco studio day can list both, each with its own hours, so York County clients book the southern day and Cumberland County regulars keep the city room.
Within Maine, Cumberland County ranks 1st of 15 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 14.8; Sagadahoc County is at 10.7.
Measured as employer personal care businesses per 100,000 residents, Portland-South Portland sits between Sioux Falls, SD at 12.2 and Santa Fe, NM at 12.1, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Portland-South Portland has 18.5 per 100,000, next to Grants Pass, OR at 19.3 and Tampa, FL at 18.4.
The figures cover the full Portland-South Portland, ME metro, which Census builds from Cumberland County, Sagadahoc County and York County. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 105 establishments in the Portland-South Portland metro. By county, the health practitioner class counted 68 in Cumberland County, 30 in York County and 7 in Sagadahoc County. Of those 105, 87 were under five staff.
By county, Cumberland County had 46, York County 19 and Sagadahoc County 4. That puts 67 percent of the metro total in Cumberland County. By size, 50 had fewer than five employees, 12 had five to nine, 6 had ten to nineteen and the other 1 had twenty or more.
A studio with two to five therapists runs on one calendar, each therapist with their own availability, services linked to the right person and intake forms set per service. Treatment plans can run on recurring weekly or every-other-week sessions, each one booked and reminded without the client rebooking.
Frequently asked
How many massage businesses are there in Portland?
No Census figure counts massage alone. County Business Patterns 2023 recorded 69 employer businesses in other personal care services (NAICS 812199, which includes massage wellness spas and centers) and 105 in offices of all other miscellaneous health practitioners (NAICS 621399, which includes massage therapists' offices) in the Portland-South Portland, ME metro.
Can I make the intake form required?
Yes. Intake forms can be marked required, and with intake reminders switched on BookAndGo follows up with the client until the form is complete.
Take bookings in Portland from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.