Massage Therapists · Portland OR
Booking software for massage therapists in Portland, Oregon
The Census Bureau's County Business Patterns 2023 lists 350 other personal care services businesses with employees in the Portland-Vancouver metro, the group that includes massage wellness centers along with day spas and similar services. 227 were in the under-five-staff bracket, and therapists working alone with no payroll are not in these counts.
BookAndGo handles the booking side of a Portland massage business, solo or studio: one calendar, an online booking page, health history intake before the first session, and a waitlist for late cancellations.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Portland massage therapists
Portland ranks 27th of 387 metro areas for the health practitioner class that holds massage therapists' offices: 527 employer businesses, 20.9 per 100,000 residents. Personal care adds 350, or 13.9 per 100,000, 26th of 387 metros. Multnomah County had 138 personal care businesses, Washington County 86 and Clackamas County 61. That is a crowded, well-established market, and clients compare practices by how easily they can book, so a clear page with fixed start times matters.
Multnomah County runs 17.4 personal care businesses per 100,000 residents and Washington County 14.2. Multnomah's population estimate fell 2.4 percent from the 2020 base to 2024 while Washington County grew 1.8. Metro-wide it is about one employer business for every 7,200 residents, a dense market where clients can be choosy. Keeping a Pearl District room and a Beaverton day each week is easy to show: two locations, two sets of hours, one calendar, and Washington County clients book the Beaverton day directly.
Within Oregon, Multnomah County ranks 3rd of 27 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 17.4; Clatsop County is at 21.9 and Clackamas County is at 14.4.
Measured as employer personal care businesses per 100,000 residents, Portland-Vancouver sits between North Port, FL at 14.2 and Casper, WY at 13.8, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Portland-Vancouver has 20.9 per 100,000, next to Olympia, WA at 21.0 and Idaho Falls, ID at 20.8.
The figures cover all seven counties or equivalents in the Portland-Vancouver-Hillsboro, OR-WA metro, among them Clackamas County, Columbia County and Multnomah County. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 527 establishments in the Portland-Vancouver metro. By county, the health practitioner class counted 260 in Multnomah County, 88 in Clark County, WA and 87 in Washington County. Of those 527, 392 were under five staff.
Multnomah County led with 138, ahead of Washington County at 86 and Clackamas County at 61. That puts 39 percent of the metro total in Multnomah County. By headcount, 227 had fewer than five employees, 70 had five to nine, 28 had ten to nineteen, 22 had twenty to forty-nine and 3 had fifty to ninety-nine.
Treatment plans can run on recurring weekly or every-other-week sessions, each one booked and reminded without the client rebooking. When a late cancellation opens a slot, BookAndGo offers it to matching people on your waitlist, so a freed ninety-minute session has a real chance of being filled.
Frequently asked
Is there a Census count of massage therapists in Portland?
Not on its own. The nearest County Business Patterns 2023 figures for the Portland-Vancouver-Hillsboro, OR-WA metro are 350 employer businesses in NAICS 812199, a personal care class that holds massage wellness spas alongside day spas and tanning salons, and 527 in NAICS 621399, the health practitioner class that holds massage therapists' offices.
How do recalls work?
Set a recall interval and BookAndGo emails the client a rebooking link once that long has passed since their last visit, which suits the regular whose shoulder flares up every few months.
Take bookings in Portland from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.