Massage Therapists · Raleigh NC
Booking software for massage therapists in Raleigh
County Business Patterns 2023 counted 196 businesses with paid staff in other personal care services across the Raleigh metro, the Census category that holds massage wellness spas and centers. 113 of them had fewer than five employees.
BookAndGo gives Raleigh massage therapists a booking page clients can use at any hour, a calendar that keeps your breaks between sessions, and email confirmations and reminders on every appointment.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Raleigh massage therapists
Raleigh grew 10.5 percent from the 2020 base to the 2024 Census estimate, and it carries a busy personal care trade for its size: 196 employer businesses, 12.9 per 100,000 residents, 43rd of 387 metros. Wake County holds 184 of them; Johnston County has 9 and Franklin County 3. The health practitioner class, which includes massage therapists' offices, had 192, and 148 of those were under five staff. Charlotte, the other North Carolina metro on our list, counted 312 personal care businesses for nearly twice the population, so Raleigh runs denser.
Wake County runs 15.3 personal care businesses per 100,000 residents; Johnston County, with 242,358 people, runs 3.7. Johnston grew 15.6 percent from the 2020 base to 2024 and Wake 9.1. That is a striking gap: Clayton and Smithfield are growing fast with very few employer practices, which suits a mobile therapist or one opening a first room. Clients in Cary, Wake Forest and Garner see the days you work near them, and a Johnston County visit day can grow as that county does.
Within North Carolina, Wake County ranks 5th of 80 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 15.3; Mecklenburg County is at 16.2 and Watauga County is at 14.4.
Measured as employer personal care businesses per 100,000 residents, Raleigh sits between Evansville, IN at 12.9 and Ogden, UT at 12.7, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, Raleigh has 12.6 per 100,000, next to Burlington, VT at 12.7 and Tyler, TX at 12.6.
The figures cover the full Raleigh-Cary, NC metro, which Census builds from Franklin County, Johnston County and Wake County. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 192 establishments in the Raleigh metro. By county, the health practitioner class counted 171 in Wake County, 17 in Johnston County and 4 in Franklin County. Of those 192, 148 were under five staff.
The largest county counts were Wake County (184), Johnston County (9) and Franklin County (3). That puts 94 percent of the metro total in Wake County. Sorted by staff numbers, 113 had fewer than five employees, 26 had five to nine, 36 had ten to nineteen and 21 had twenty to forty-nine. Elsewhere in North Carolina: Charlotte 312.
Set exact start times, such as 9:00, 10:30 and 12:00, and BookAndGo never squeezes a client into the gap between them, so the time you keep for notes and resetting the room stays yours. Treatment plans can run on recurring weekly or every-other-week sessions, each one booked and reminded without the client rebooking.
Frequently asked
Are most massage and spa businesses in Raleigh small?
In NAICS 812199, the personal care class that includes massage wellness spas, 113 of the 196 employer businesses in the Raleigh-Cary, NC metro had fewer than five employees in County Business Patterns 2023, or 58 percent, and therapists working alone with no payroll are not in that count.
Can I offer clinic and mobile massage on one page?
Yes. Offer room-based and mobile services from the same booking page and calendar, set different durations for each, and let clients choose.
Take bookings in Raleigh from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.