Massage Therapists · St. Louis MO
Booking software for massage therapists in St. Louis
County Business Patterns 2023 counted 247 businesses with paid staff in other personal care services across the St. Louis metro, the Census category that holds massage wellness spas and centers. 123 of them had fewer than five employees, and therapists working alone with no payroll are not in these counts.
Whether you rent a room or travel to clients around St. Louis, BookAndGo keeps the bookings in one calendar, sends email confirmations and reminders, and collects the intake form before the first visit.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for St. Louis massage therapists
St. Louis counted 247 employer businesses in personal care, 8.8 per 100,000 residents and 168th of 387 metros, and only half were under five staff, so mid-sized spas and studios are common. St. Louis County had 114, St. Charles County 48 and Madison County, Illinois, 25. The health practitioner class had 202. A studio running several therapists across different hours needs one calendar that shows who is open, and clients who can pick their therapist online take that work off the front desk.
St. Louis County and St. Charles County both run 11.5 personal care businesses per 100,000 residents, but St. Charles grew 4.6 percent from the 2020 base while St. Louis County shrank 1.2 percent. Metro-wide it is about one employer business for every 11,400 residents, and the newer clients are west across the Missouri River. A Clayton or Kirkwood room, plus Saturday house calls in O'Fallon and St. Peters, covers both the established county and the growing one across the river.
Within Missouri, St. Louis County ranks 9th of 55 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 11.5; Cape Girardeau County is at 12.0 and St. Charles County is at 11.5.
Measured as employer personal care businesses per 100,000 residents, St. Louis sits between Watertown, NY at 8.8 and Lafayette, IN at 8.8, the metros ranked either side of it. For massage therapists' and other health practitioners' offices, St. Louis has 7.2 per 100,000, next to New Orleans, LA at 7.2 and Lynchburg, VA at 7.2.
The figures cover all fifteen counties or equivalents in the St. Louis, MO-IL metro, among them Bond County, IL, Calhoun County, IL and Clinton County, IL. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 202 establishments in the St. Louis metro. By county, the health practitioner class counted 99 in St. Louis County, 34 in St. Charles County and 25 in Madison County, IL. Of those 202, 150 were under five staff.
By county, St. Louis County had 114, St. Charles County 48 and Madison County, IL 25. That puts 46 percent of the metro total in St. Louis County. By size, 123 had fewer than five employees, 61 had five to nine, 37 had ten to nineteen and 26 had twenty to forty-nine. Elsewhere in Missouri: Kansas City 205.
Room-based and mobile massage can sit on the same booking page and calendar, each with its own duration, and clients choose the one that suits them. Set a recall interval and BookAndGo emails the client a rebooking link once that much time has passed since their last visit.
Frequently asked
How many massage businesses are there in St. Louis?
No Census figure counts massage alone. County Business Patterns 2023 recorded 247 employer businesses in other personal care services (NAICS 812199, which includes massage wellness spas and centers) and 202 in offices of all other miscellaneous health practitioners (NAICS 621399, which includes massage therapists' offices) in the St. Louis, MO-IL metro.
Can clients book a specific therapist?
Yes. Add other therapists, assign services to the right people, and clients book the therapist they want, all on one calendar.
Take bookings in St. Louis from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.