Massage Therapists · Wilmington DE
Booking software for massage therapists in Wilmington
70 is the 2023 County Business Patterns count of employer businesses in other personal care services for New Castle County, the category that takes in massage wellness spas. Of those, 47 had a staff of four or fewer.
BookAndGo gives Wilmington massage therapists a booking page clients can use at any hour, a calendar that keeps your breaks between sessions, and email confirmations and reminders on every appointment.
Online booking around the clock
Clients book from your page any time, and the slot comes off your calendar the moment they do.
Email confirmations and reminders
Every booking is confirmed and reminded by email, so fewer clients forget.
Invoices from the booking
Raise an invoice from the appointment, with the sales tax rate you set.
Built for Wilmington massage therapists
New Castle County is where most of Delaware's personal care trade is. It had 70 employer businesses in the class, against 26 in Sussex County and 13 in Kent County, so 64 percent of the state's total in that class sits in the county around Wilmington. That is 12.0 per 100,000 of its 582,325 residents. It is also part of the much bigger Philadelphia metro, which counted 655 such businesses, so a therapist near the state line competes with Pennsylvania practices as well. The health practitioner class, where massage therapists' offices sit, had 41 businesses in the county.
Per resident, New Castle County at 12.0 per 100,000 runs ahead of Sussex County at 9.8 and Kent County at 6.8, based on each county's 2023 estimate. The county grew 3.0 percent from the 2020 base to 2024. A practice here has one employer competitor in this class for about every 8,300 residents, and a lot of solo therapists the count leaves out.
Within Delaware, New Castle County ranks 1st of 3 counties with 20,000 or more residents for personal care businesses per 100,000 people, at 12.0; Sussex County is at 9.8 and Kent County is at 6.8.
The figures on this page are for New Castle County, DE, the county that contains the city of Wilmington, because County Business Patterns publishes counties as well as metros and the county is the closer fit here. Massage therapists' own offices are counted in a second Census class, offices of all other miscellaneous health practitioners (NAICS 621399), which had 41 establishments in New Castle County. Of those 41, 32 were under five staff.
Sorted by staff numbers, 47 had fewer than five employees, 9 had five to nine, 8 had ten to nineteen, 4 had twenty to forty-nine and the other 2 had fifty or more.
A studio with two to five therapists runs on one calendar, each therapist with their own availability, services linked to the right person and intake forms set per service. Room-based and mobile massage can sit on the same booking page and calendar, each with its own duration, and clients choose the one that suits them.
Frequently asked
Are most massage and spa businesses in Wilmington small?
In NAICS 812199, the personal care class that includes massage wellness spas, 47 of the 70 employer businesses in New Castle County, DE had fewer than five employees in County Business Patterns 2023, or 67 percent, and therapists working alone with no payroll are not in that count.
Can I offer clinic and mobile massage on one page?
Yes. Offer room-based and mobile services from the same booking page and calendar, set different durations for each, and let clients choose.
Take bookings in Wilmington from today
Your bookings and client records are stored in the United States.
Prices are in US dollars, plus any applicable sales tax.