Booking software in Massachusetts
2,569 beauty salons, 164 barber shops, 3,188 dentists' offices and 1,230 fitness and recreational sports centers: that is the 2023 County Business Patterns picture of Massachusetts's employer businesses that run on appointments.
Start free trialEach team member gets their own calendar and availability settings, and services can be linked to the providers who offer them. Clients enter their name, email and phone number when they book, with no account to create, and returning clients are recognized automatically.
Massachusetts by the numbers
Massachusetts had 164 employer barber shops and 2,569 employer beauty salons in 2023, by County Business Patterns. Against the Census Bureau population estimate of 7,066,568 for July 2023, that is 2.3 barbershops and 36.4 salons per 100,000 residents. The salon figure ranks 3rd of 51, and the barber figure 14th.
Middlesex County led Massachusetts with 674 employer beauty salons, ahead of Norfolk County (345), Essex County (335), Suffolk County (320) and Worcester County (215). Middlesex County had the most barber shops, 37. County Business Patterns publishes a barber shop row for 8 of the 14 Massachusetts counties; the rest have none in its county file.
Massachusetts's 1,230 fitness and recreational sports centers work out to 17.4 per 100,000 residents, 4th of 51. Offices of dentists numbered 3,188 (45.1 per 100,000), closest to District of Columbia on that rate. The Census code that includes day spas, other personal care services, had 749 establishments, and the code that includes massage therapists' offices, all other miscellaneous health practitioners, had 539.
The Census Bureau population estimate for Massachusetts was 7,136,171 on July 1, 2024, up 1.5 percent from the April 2020 base of 7,033,132 and 16th among the 50 states and DC. Nearest in size is Tennessee, with 7,227,750 people, 1,062 salons and 115 barber shops.
BookAndGo has city pages for Boston. In County Business Patterns 2023, the Boston-Cambridge-Newton, MA-NH metro had 142 barber shops and 2,025 beauty salons. Metro figures cover every county in the Census metro definition, including any across a state line.
County Business Patterns counts only establishments with paid employees, so Massachusetts's 8,439 is a floor: chair renters, solo therapists and trainers with no payroll sit outside it.
Ranked on beauty salons, Massachusetts (36.4 per 100,000) sits between Pennsylvania (37.2) and New York (36.1). On the code holding massage therapists' offices, Massachusetts (7.6 per 100,000) sits between South Carolina (7.8) and Indiana (7.6).
Massachusetts on two more rates: barber shops 2.3 per 100,000 (14th; neighbors Illinois 2.3 and Pennsylvania 2.3); other personal care services establishments 10.6 per 100,000 (13th; neighbors Idaho 10.7 and New Hampshire 10.6).
County leaders for fitness and recreational sports centers were Middlesex County 337, Norfolk County 171 and Essex County 132; for offices of dentists, Middlesex County 909, Norfolk County 461 and Essex County 380; for other personal care services, Middlesex County 194 and Norfolk County 99.
By size, 454 Massachusetts fitness and recreational sports centers (37 percent) and 424 offices of miscellaneous health practitioners (79 percent) had a payroll of four or fewer people; for dentists' offices it was 1,055.
City pages in Massachusetts
Frequently asked
How many beauty salons are there in Massachusetts?
County Business Patterns 2023 counted 2,569 beauty salons with paid employees in Massachusetts, plus 164 barber shops. Salons and barbers with no payroll are not included, so the real number is higher.
Which Massachusetts county has the most salons?
Middlesex County, with 674 employer beauty salons in 2023, or 26 percent of the Massachusetts total.
How many fitness centers and dental offices are in Massachusetts?
1,230 fitness and recreational sports centers and 3,188 offices of dentists had paid employees in Massachusetts in 2023, by County Business Patterns.
Are most Massachusetts salons small?
1,618 of Massachusetts's 2,569 employer beauty salons, 63 percent, had fewer than five employees in 2023; for barber shops it was 143 of 164.
Can my clients book without calling?
Yes. Clients book 24/7 from your public BookAndGo booking page, using fixed slots or times generated from your working hours.