Booking software in Wisconsin

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Wisconsin by the numbers

Wisconsin had 133 employer barber shops and 1,592 employer beauty salons in 2023, by County Business Patterns. Against the Census Bureau population estimate of 5,930,405 for July 2023, that is 2.2 barbershops and 26.8 salons per 100,000 residents. The salon figure ranks 15th of 51, and the barber figure 16th.

Milwaukee County led Wisconsin with 215 employer beauty salons, ahead of Dane County (198), Waukesha County (143), Brown County (84) and Outagamie County (82). Dane County had the most barber shops, 25. County Business Patterns publishes a barber shop row for 16 of the 72 Wisconsin counties; the rest have none in its county file.

Day spas and massage wellness spas are counted under other personal care services (NAICS 812199), a broader code: Wisconsin had 461, or 7.8 per 100,000. Massage therapists' offices sit inside offices of all other miscellaneous health practitioners (621399), which also covers other practitioners; Wisconsin had 467. There were 1,902 offices of dentists, 41st on dentists per resident, and 836 fitness and recreational sports centers, 14th on that measure.

The Census Bureau population estimate for Wisconsin was 5,960,975 on July 1, 2024, up 1.1 percent from the April 2020 base of 5,894,170 and 20th among the 50 states and DC. Nearest in size is Colorado, with 5,957,493 people, 2,029 salons and 189 barber shops.

BookAndGo has city pages for Milwaukee. In County Business Patterns 2023, the Milwaukee-Waukesha, WI metro had 178 offices of all other miscellaneous health practitioners and 247 fitness and recreational sports centers. Metro figures cover every county in the Census metro definition, including any across a state line.

All 5,391 Wisconsin establishments above have at least one paid employee; CBP 2023 leaves out the solo barbers, stylists and trainers who work with no payroll, so the true Wisconsin count runs higher.

On offices of dentists, Wisconsin (32.1 per 100,000) sits between New Mexico (32.2) and Iowa (32.0). On fitness and recreational sports centers, Wisconsin (14.1 per 100,000) sits between Vermont (14.2) and Virginia (14.0).

Wisconsin on two more rates: beauty salons 26.8 per 100,000 (15th; neighbors Washington 27.6 and Delaware 26.7); miscellaneous health practitioner offices 7.9 per 100,000 (40th; neighbors Missouri 7.9 and South Carolina 7.8).

Dentists' offices in Wisconsin concentrate in Milwaukee County 316, Waukesha County 226 and Dane County 182. Fitness and recreational sports centers: Dane County 149, Milwaukee County 113 and Waukesha County 97. Other personal care services: Dane County 72 and Milwaukee County 72.

By size, 345 Wisconsin fitness and recreational sports centers (41 percent) and 354 offices of miscellaneous health practitioners (76 percent) had a payroll of four or fewer people; for dentists' offices it was 534.

City pages in Wisconsin

• Booking software for massage therapists in Milwaukee
• Booking software for personal trainers in Milwaukee