A composite example
“I was spending my Sunday nights replying to Instagram DMs just to book Monday's clients.”
The kind of licensed massage therapist this plan is built for. Illustrative, not a real customer.
Sound familiar? Starter gives you unlimited bookings, automated reminders, and a professional online presence - so you can focus on your craft, not your calendar.
Sarah has been a licensed massage therapist in Austin for six years. She's exceptional at what she does - her regulars drive past three other clinics to see her, and her waitlist in high season used to stretch weeks out. She had over 200 active clients, a loyal following on Instagram, and a reputation built entirely on the quality of her hands and her calm, unhurried manner.
But booking her was a nightmare. Clients would DM her on Instagram, text her personal cell, leave voicemails she never quite got around to returning mid-session. She'd try to reply between appointments, thumbing out "Thursday 2pm?" while still wearing gloves, then forget whether she'd confirmed it or just thought about confirming it. Double-bookings happened. Gaps appeared in her week because a client thought they were booked but weren't. She tried a notebook, color-coded and everything. She tried a spreadsheet. She gave up on both and went back to letting the DMs pile up - dealing with them on Sunday nights when she should have been resting for the week ahead.
Then a colleague mentioned BookAndGo Starter. Sarah set it up on a Sunday afternoon - her services, her availability, her brand color. By Monday morning her booking page was live, showing her real availability, so clients could pick a time and book themselves in. No DMs. No voicemails. No Sunday night inbox archaeology.
The automated reminders changed everything. She configured a 48-hour email and a 2-hour one, and far fewer clients forget. After each completed appointment, clients automatically received a review request - and the five-star reviews started accumulating on her booking page, building the kind of social proof that used to take years. She got her Sunday nights back. She got her focus back. And for the first time in years, she finished a Monday feeling ahead.
Everything you need for US$29/month.
No caps, no overage fees, no awkward pauses when you hit a limit. Take as many appointments as your schedule allows, every month, for one flat price.
Store full client profiles - contact details, appointment history, notes, and communication preferences - for as many clients as you have. If you are moving from another system, your whole book comes across - there is no cap to run into.
Send branded emails to your clients, with your open times built in, up to 500 a month. The automatic weekly availability email doesn't count toward that, and the composer shows how many you have left before you send.
Set up an automated reminder chain that fires before every appointment. A 48-hour email. A 2-hour email. Whatever timing works for your clients. No-shows drop dramatically when people get a gentle nudge at the right moment.
After every completed appointment, clients receive an automatic review request. Five-star reviews accumulate on your booking page, building credibility and trust with every new person who finds you.
Add your logo, brand color, business description, and service list to a professional booking page at book.myandgo.ai/book/your-business. It looks like something you paid thousands to build.
Returning clients can log in to view upcoming appointments, reschedule, cancel, or rebook a favorite service. Regulars love it - they feel like VIPs, and you spend less time managing changes manually.
See your booking trends, busiest days, most popular services, and client retention at a glance. Knowing your numbers helps you make smarter decisions about your availability and pricing.
These are composite examples, not real customers.
Priya Sharma
Mobile Esthetician · Phoenix
Priya covers Phoenix, Tempe and Scottsdale with a car full of lash kits, wax strips, and every shade of gel polish imaginable. She's usually booked back-to-back from 9am to 6pm - which means she's almost never free to answer her phone. That used to be a real problem. Clients would call to book while she was mid-set on another client, and she couldn't exactly answer with lash glue on her fingers. She'd miss calls, clients would give up, and she'd lose bookings she never even knew existed. Now her booking page takes the inquiries while she works. New clients find her, pick a time, and book themselves in - all while Priya is focused entirely on the client in the chair.
Tom Hennessy
Physical Therapist · Denver
Tom is two years out of school and renting a treatment room at a wellness center in Denver three days a week. He's good - really good - but he's new to private practice, and he was acutely aware of how much first impressions matter when you're trying to earn trust in a competitive market. He couldn't afford to look like a guy with a notebook and a hope. From his very first client, Tom had a professional booking page, automated confirmation emails, and a review system that let satisfied patients speak for him. It looked like he'd been running an established clinic for years. That perception of polish helped him fill his roster faster than he'd expected.
Everything in Professional for 14 days, so you can try the whole product, including unlimited bookings, reminders, reviews and your branded booking page. No payment method needed to start. Email campaigns start once you choose a plan.
Yes. You can add your logo, choose a brand color, write a business description, and list all your services with durations and pricing. Your page lives at book.myandgo.ai/book/your-business-name - a clean, shareable link you can put in your Instagram bio, on a business card, or anywhere else clients might find you.
You configure when reminders are sent - for example, a 48-hour email followed by a 2-hour one. Clients get a gentle nudge before their appointment with all the details they need, plus an easy way to reschedule if something comes up. The point is not only that fewer people forget - a reminded client who cannot make it tends to cancel earlier, which is what actually lets you refill the time.
No. Starter has no client limit, so if you are moving from another system your whole client list comes across. If you grow into a team, Professional adds up to 5 calendars, recurring bookings and a waitlist, and everything you have set up carries over.
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