Booking software in Missouri

1,236 beauty salons, 127 barber shops, 1,899 dentists' offices and 697 fitness and recreational sports centers: that is the 2023 County Business Patterns picture of Missouri's employer businesses that run on appointments.

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When a cancellation opens a slot that matches a waitlisted client, BookAndGo can book that client straight in or email them the offer, whichever you choose. The dashboard tracks booked value, no-show rates, popular times and client retention.

Missouri by the numbers

Missouri had 127 employer barber shops and 1,236 employer beauty salons in 2023, by County Business Patterns. Against the Census Bureau population estimate of 6,208,038 for July 2023, that is 2.0 barbershops and 19.9 salons per 100,000 residents. The salon figure ranks 36th of 51, and the barber figure 20th.

St. Louis County led Missouri with 332 employer beauty salons, ahead of Jackson County (148), St. Charles County (98), Greene County (79) and Boone County (67). Jackson County had the most barber shops, 30. County Business Patterns publishes a barber shop row for 10 of the 115 Missouri counties; the rest have none in its county file.

Day spas and massage wellness spas are counted under other personal care services (NAICS 812199), a broader code: Missouri had 503, or 8.1 per 100,000. Massage therapists' offices sit inside offices of all other miscellaneous health practitioners (621399), which also covers other practitioners; Missouri had 491. There were 1,899 offices of dentists, 46th on dentists per resident, and 697 fitness and recreational sports centers, 32nd on that measure.

The Census Bureau population estimate for Missouri was 6,245,466 on July 1, 2024, up 1.5 percent from the April 2020 base of 6,154,854 and 19th among the 50 states and DC. Nearest in size is Maryland, with 6,263,220 people, 1,481 salons and 129 barber shops.

BookAndGo has city pages for St. Louis and Kansas City. In County Business Patterns 2023, the St. Louis, MO-IL metro had 202 offices of all other miscellaneous health practitioners and 402 fitness and recreational sports centers; the Kansas City, MO-KS metro had 275 offices of all other miscellaneous health practitioners and 288 fitness and recreational sports centers. Metro figures cover every county in the Census metro definition, including any across a state line.

All 4,953 Missouri establishments above have at least one paid employee; CBP 2023 leaves out the solo barbers, stylists and trainers who work with no payroll, so the true Missouri count runs higher.

On offices of dentists, Missouri (30.6 per 100,000) sits between Mississippi (31.1) and Arkansas (29.9). On fitness and recreational sports centers, Missouri (11.2 per 100,000) sits between Texas (11.3) and Louisiana (11.1).

Missouri on two more rates: beauty salons 19.9 per 100,000 (36th; neighbors Nevada 20.4 and Montana 19.8); miscellaneous health practitioner offices 7.9 per 100,000 (39th; neighbors Iowa 7.9 and Wisconsin 7.9).

Dentists' offices in Missouri concentrate in St. Louis County 485, Jackson County 255 and St. Charles County 149. Fitness and recreational sports centers: St. Louis County 177, Jackson County 87 and St. Charles County 65. Other personal care services: St. Louis County 114 and Jackson County 72.

By size, 304 Missouri fitness and recreational sports centers (44 percent) and 385 offices of miscellaneous health practitioners (78 percent) had a payroll of four or fewer people; for dentists' offices it was 656.

City pages in Missouri

Frequently asked

How many beauty salons are there in Missouri?

County Business Patterns 2023 counted 1,236 beauty salons with paid employees in Missouri, plus 127 barber shops. Salons and barbers with no payroll are not included, so the real number is higher.

Which Missouri county has the most salons?

St. Louis County, with 332 employer beauty salons in 2023, or 27 percent of the Missouri total.

How many fitness centers and dental offices are in Missouri?

697 fitness and recreational sports centers and 1,899 offices of dentists had paid employees in Missouri in 2023, by County Business Patterns.

Are most Missouri salons small?

828 of Missouri's 1,236 employer beauty salons, 67 percent, had fewer than five employees in 2023; for barber shops it was 63 of 127.

What happens when someone cancels?

When a cancellation opens a slot that matches a waitlisted client, BookAndGo can book that client straight in or email them the offer, whichever you choose.