Comparing Acuity Scheduling with BookAndGo for US service businesses
“Acuity Scheduling is a scheduler that books, takes payments and deposits, and sells packages, subscriptions and gift certificates. BookAndGo keeps to the booking side and goes further on it: group classes, recurring series, a waitlist that can book the next client in, intake forms and client follow-up by email.”
A side-by-side look at what you get with each platform.
Acuity Scheduling's facts are from its own website: Acuity Scheduling home (read 2 November 2026), Acuity features (read 2 November 2026), Acuity online booking (read 2 November 2026), Acuity client management (read 2 November 2026), Acuity staff management (read 2 November 2026).
Acuity Scheduling says it is for anyone in the business of time, from solo practitioners to multi-location teams, and its staff page lists fitness studios, wellness practitioners, beauty, educators, tax advisors, consultants and coaches. Clients self-schedule any type of appointment on a branded booking page that you can embed on your existing site, build into a Squarespace site or share as a link or QR code. You set the hours you accept appointments, limit daily bookings and add buffers. Its features page describes intake forms before sessions, automated email confirmations, updates and reminders (with SMS reminders on its higher plans), clients rescheduling or canceling, a waitlist on its higher plans that texts the client when a spot opens, and an AI booking assistant on its premium plan. For staff, clients book their preferred staff member at a chosen location and you control what each person can see. On money, payments run through Stripe, Square or PayPal, with prepayment, partial deposits or stored card details at booking, plus packages, recurring sessions, subscriptions, gift certificates, add-ons and coupons. Read on acuityscheduling.com (home, features, online booking, client management and staff management pages), checked 2 November 2026.
Clients tell the waitlist which service, date range and time of day suit them. When a cancellation matches, BookAndGo can put the first matching client straight into the slot, so the gap is filled before you have read the cancellation email.
Turn any service into a group class by setting a maximum, say a 6am bootcamp capped at 10. Clients each book their own spot, see how many are left, and the session closes when it fills, next to your one-to-one appointments on the same calendar.
Review requests after each completed visit, rebooking nudges when a regular is overdue, and email campaigns to your client list all run from the account you book in.
Acuity suits a business whose booking and billing happen in the same moment: a coach selling session packages, a studio running subscriptions, a consultant who takes a deposit before the first call, or anyone already building their site on Squarespace.
Bring your clients across as a spreadsheet, recreate your appointment types as services, and rebuild your intake questions. Regulars can be booked as a weekly or monthly series at once. If clients currently prepay or buy packages through Acuity, decide how you will take that money before you move, because BookAndGo does not process payments in the US.
If you need to take payments or deposits, store cards at booking, sell packages, subscriptions or gift certificates, or send text reminders, Acuity Scheduling does those things and BookAndGo does not in the US.
Simple, transparent pricing
Flat monthly plans. See the plans page for current prices.
This page compares what each product does. For prices, see each company's own pricing page.
Everything you need to run your service business, in one platform.