Comparing SimplyBook.me with BookAndGo for US service businesses
“SimplyBook.me is a broad booking system with WhatsApp, SMS and email notifications, online and in-person payments, memberships, a client app and many optional features. BookAndGo is narrower: a booking page, provider calendar, classes, email reminders, a waitlist and client follow-up.”
A side-by-side look at what you get with each platform.
SimplyBook.me's facts are from its own website: SimplyBook.me home (read 2 November 2026), SimplyBook.me features (read 2 November 2026), SimplyBook.me classes (read 2 November 2026).
SimplyBook.me describes an online booking system for all service-based industries that handles appointments, reminders and payments, with industries from coaching and notaries to driving schools and private instructors. It keeps clients informed by WhatsApp, SMS and email, accepts online payments and deposits through PayPal, Stripe and other providers and in-person payments through its point of sale, has a client app for booking, changing and canceling, supports multiple locations with assigned staff, and books whole groups at once. Its features are added as optional custom features, including a waiting list for fully booked days, intake forms, client import from a CSV file and recurring services. For classes it describes capacity limits, rooms and resources that prevent clashes and membership packages sold online. You can also connect AI assistants such as Claude and ChatGPT through MCP. Read on simplybook.me/en (home, features, classes and intake forms pages), checked 2 November 2026.
BookAndGo does a smaller set of things: services, providers with their own hours, a booking page and email reminders. If booking is all you need, that is less to set up.
Clients say which service, dates and time of day they want, and when a matching slot opens BookAndGo can put the first one straight in.
Import your client list from a spreadsheet, then ask for reviews and send email campaigns from the same account.
Questions answered at booking land on the client record, so the details from a first visit are there when the client comes back months later.
SimplyBook.me suits businesses that want a long menu of options to switch on, from memberships and WhatsApp notices to payments, a client app and a point of sale, across many kinds of service.
Export your clients as a CSV and import it, set up services, classes and repeat bookings, and rebuild your intake questions. Memberships, payments and WhatsApp or SMS notices do not carry over.
If you need WhatsApp or SMS notifications, payments and deposits, memberships or a client app, SimplyBook.me offers them and BookAndGo does not in the US.
Simple, transparent pricing
Flat monthly plans. See the plans page for current prices.
This page compares what each product does. For prices, see each company's own pricing page.
Everything you need to run your service business, in one platform.