Comparing Setmore with BookAndGo for US service businesses
“Setmore is a booking page and calendar with payments, group classes, video meeting links and email or text reminders. BookAndGo is a booking page and calendar with a waitlist, intake forms, review requests and email campaigns built in.”
A side-by-side look at what you get with each platform.
Setmore's facts are from its own website: Setmore home (read 2 November 2026), Setmore features (read 2 November 2026), Setmore class booking (read 2 November 2026), Setmore booking page (read 2 November 2026).
Setmore describes 24/7 automated online booking, reminders and payments. It says every account comes with an online booking page and an all-in-one calendar, unlimited appointments, automated confirmations and reminders, staff, video meetings and customer details. Its features page describes booking one-to-ones or group classes on desktop, tablet or mobile, reviews displayed on your booking page, and a branded app for customers. Classes are set up with a duration, a number of seats and a host, and class reminders go out by email. The booking page can be branded with your logo, images and colors and connected to Reserve with Google. Setmore sends personalized email or text reminders, offers one-way and two-way calendar sync, adds one-click Zoom or Google Meet links, and takes payments through Stripe, Square or PayPal. Read on setmore.com (home, features, class booking and booking page pages), checked 2 November 2026.
Clients join with the service, dates and time of day they want. When a slot opens, BookAndGo books the first match in or emails the matches a link, first come first served.
Ask your own questions when the client books, so a new massage or training client arrives with their history already on file.
Send email campaigns to every client, to those active in the last six months or to a hand-picked group, and include your open times so readers can book from the email.
Book a client every two weeks for the whole season at once. If one of those dates is already taken, it is skipped and you are told which, and the waitlist can fill it later.
Setmore suits a small team that wants a booking page with payments attached, virtual sessions over Zoom or Google Meet, text reminders and an app customers can book from.
Export your customers and import the spreadsheet, recreate your services and classes, and share the new booking link. If clients pay when they book or join by video link, keep a plan for that, because BookAndGo does neither in the US.
If you take payment when clients book, send text reminders, or want Zoom or Google Meet links created for you, Setmore does those and BookAndGo does not in the US.
Simple, transparent pricing
Flat monthly plans. See the plans page for current prices.
This page compares what each product does. For prices, see each company's own pricing page.
Everything you need to run your service business, in one platform.